NEWS

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New Brand in the showroom - Le Mini Macaron

Le Mini Macaron has created the prettiest and most handy product for everyone who loves to keep their nails looking amazing. These small macarons have LED light inside them, which dries your nail polish in under 30 seconds! We know that a lot of you are on the go a lot of the time and keep a busy schedule, which is why the Le Mini Macaron Kit is perfect.

Instead of using several different polishes for the base, coat and finish, Le Mini Macaron has made their polishes 3-in-1, so you can do your nails even faster and get the result you are after without long and expensive trips to a salon. Now you can enjoy doing your own gel manicure in no time and anywhere you want, since these little products are ideal to have with you on the go. It’s simple, fun and easy!
The gel polish stays on for up to 2 weeks, giving you quality results with an amazing shiny finish, and saving you the time of constantly re-applying your polish. 

 
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the body shop FAAT "PAWFLUENCER" EVENT

We love our furry friends! Planning and hosting the first Danish #pawfluencer event in collaboration with The Body Shop was a blast! We enjoyed lots of cuddles, play and fun while raising awareness to the Forever Against Animal Testing campaign at the event that took place on March 22nd at Orangeriet in the heart of Copenhagen. 

The Body Shop is campaigning to ban animal testing in the cosmetic industry globally. EU banned animal testing in the cosmetic industry in 2013, but unfortunately 80% of the worlds other countries still allow testing and by that torturing many different animals for this shallow cause. The Body Shop was the first global beauty brand to fight against animal testing and they are still fighting today - and so are we! Let’s take a stand together to finally ban cosmetics testing on animals everywhere.

The goal is to get 8 million signatures to present to the UN General Assembly in 2018. Today we’re close to 6 millions and we need to keep fighting! 

 
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løwén receives stamp of approval from Astma-Allergi Danmark

Although makeup is a natural part of the morning routine for most of us, it is not everyone who has that option. 1 in 10 Danes suffer from skin allergies caused by ingredients that are common in makeup such as perfume. Products that are approved by 'Astma-Allergi Danmark' make it easier for the consumer to find products with a low risk of allergy. We are proud to announce that LØWÉN's collection of mascaras have all been approved by the organization as an allergy-friendly makeup product, and the first of its kind in Denmark. 

"We are very proud that our products have been approved by Astma-Allergi Danmark. It gives the consumers security which is one of our most important values as a brand. This is an amazing stamp of approval for us."  
Filip Løwén Nielsen, Co-founder of LØWÉN.