LØWÉN rebrands as LAVINDE

Due to the great success of the brand, LØWÉN has chosen to rebrand themselves and go by the new name LAVINDE to seek new international opportunities. The Danish brand creates cosmetics of high quality with a reasonable pricing. LAVINDE, formerly known as LØWÉN, received the international allergy label, ‘The Blue Label’, in 2018 being the first cosmetics brand in Denmark to do so, and was also honored with a Danish Beauty Awards just one month later. Founders of LAVINDE, Cecilie Svendsen Vinde and Fillip Løwén Nielsen comments, “We are very proud of the incredible start our brand and products have experienced on the Danish market. The future strategy for LAVINDE will be to focus on developing more products, continuing to focus on even more Danish retailers as well as expanding to the Swedish, Norwegian, Finnish, German and Dutch market as they have shown great interest in our products.”

The brands’ existing products will get a new design, but the quality of the amazing mascaras and the eye makeup remover will be exactly the same we know and love! 

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Christmas press daY

 It’s the most wonderful time of the year!  We recently hosted our annual Christmas-themed press day, and presented the wonderful winter news from our brands to lovely influencers and journalists. The day was filled with Christmas music, lovely food from Danish Minies, personalized ginger bread hearts from Sweet Valentine, a cute candy bar and hot drinks to get everyone in the right spirit.

Christmas is definitely our favorite holiday of all!
Find more pictures from our press day on Instagram.

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We’re happy to introduce our newest brand in the showroom - XELLENCE Skincare! The Danish skincare brand brings nature and science together and creates products of high quality with visible effect on the skin. The products have few carefully selected natural ingredients to create the most effective results. XELLENCE Skincare’s mission is to create effective and reliable products and to prove that simple and natural ingredients can have striking results on the skin.

XELLENCE Skincare has a product line of ten multifunctional products, which means that every product can cover multiple purposes for the skin and thereby minimize the number of products we have at home and our consumption. The amazing products can be used on any skin type and is for anyone who appreciates high quality products with no perfume or additives.

“Every single product is developed with one goal in mind; to make it easy to protect and take care of the skin as well as relieve skin problems.” Flora Nasab, Founder of XELLENCE Skincare.

Click below to read more about XELLENCE Skincare.