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New Brand in the showroom - Le Mini Macaron

Le Mini Macaron has created the prettiest and most handy product for everyone who loves to keep their nails looking amazing. These small macarons have LED light inside them, which dries your nail polish in under 30 seconds! We know that a lot of you are on the go a lot of the time and keep a busy schedule, which is why the Le Mini Macaron Kit is perfect.

Instead of using several different polishes for the base, coat and finish, Le Mini Macaron has made their polishes 3-in-1, so you can do your nails even faster and get the result you are after without long and expensive trips to a salon. Now you can enjoy doing your own gel manicure in no time and anywhere you want, since these little products are ideal to have with you on the go. It’s simple, fun and easy!
The gel polish stays on for up to 2 weeks, giving you quality results with an amazing shiny finish, and saving you the time of constantly re-applying your polish. 

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New Brand in the showroom - e.l.f. Cosmetics

We are happy to introduce e.l.f. Cosmetics as a new brand in the showroom! The Oakland-based company (whose name stands for Eyes, Lips, Face, in case you were wondering) was founded in 2004 by two beauty obsessives who wanted to create affordable makeup at the same high quality as other brands after they noticed that there were often expensive cars parked outside of 99-cent makeup stores. "I saw all these women with Louis Vuitton purses, and they were just buying truckloads of lip balms and nail polishes," cofounder Scott Vincent Borba told CNN in an interview. So Borba, along with his business partner, Joseph Shamah, decided to find factories that understood their mission to create inexpensive good-quality makeup. "We feel women shouldn't have to skip lunch or not go out for dinner or have other cutbacks to afford a makeup," Shamah told CNN. 

e.l.f. offers makeup products in every category and are always up to date on the latest trends. The brand is loved by influencers, celebrities and makeup artists everywhere, as they aim to let trendsetters choose new launches by testing out the popularity before a global launch. You can find e.l.f. Cosmetics online and in selected stores.

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løwén receives stamp of approval from Astma-Allergi Danmark

Although makeup is a natural part of the morning routine for most of us, it is not everyone who has that option. 1 in 10 Danes suffer from skin allergies caused by ingredients that are common in makeup such as perfume. Products that are approved by 'Astma-Allergi Danmark' make it easier for the consumer to find products with a low risk of allergy. We are proud to announce that LØWÉN's collection of mascaras have all been approved by the organization as an allergy-friendly makeup product, and the first of its kind in Denmark. 

"We are very proud that our products have been approved by Astma-Allergi Danmark. It gives the consumers security which is one of our most important values as a brand. This is an amazing stamp of approval for us."  
Filip Løwén Nielsen, Co-founder of LØWÉN.