blend and chill with the new beautyblender

There's a new beautyblender in town! It's called Chill, and is inspired by the color of the ocean. It's the same soft, exclusive beautyblender material you know and love, which provides an even application of your favorite foundation. You will want to start every morning with a little ‘blend + chill’ in your makeup routine. 

beautyblender's unique material is aqua-activated™, which means that when wet, it expands to about twice its size and becomes super soft to create an even, smooth blend and bounce, returning to its original size when it air dries. beautyblender has chosen to use non-toxic, water-soluble dyes. For this reason, your beautyblender may shed dye for the first couple of washes – similar to a pair of blue jeans. Once you squeeze the water out of the beautyblender, the excess dye is removed as well. The dye does not transfer to the skin. Enjoy your blend & chill!

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We love our furry friends! Planning and hosting the first Danish #pawfluencer event in collaboration with The Body Shop was a blast! We enjoyed lots of cuddles, play and fun while raising awareness to the Forever Against Animal Testing campaign at the event that took place on March 22nd at Orangeriet in the heart of Copenhagen. 

The Body Shop is campaigning to ban animal testing in the cosmetic industry globally. EU banned animal testing in the cosmetic industry in 2013, but unfortunately 80% of the worlds other countries still allow testing and by that torturing many different animals for this shallow cause. The Body Shop was the first global beauty brand to fight against animal testing and they are still fighting today - and so are we! Let’s take a stand together to finally ban cosmetics testing on animals everywhere.

The goal is to get 8 million signatures to present to the UN General Assembly in 2018. Today we’re close to 6 millions and we need to keep fighting! 

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løwén receives stamp of approval from Astma-Allergi Danmark

Although makeup is a natural part of the morning routine for most of us, it is not everyone who has that option. 1 in 10 Danes suffer from skin allergies caused by ingredients that are common in makeup such as perfume. Products that are approved by 'Astma-Allergi Danmark' make it easier for the consumer to find products with a low risk of allergy. We are proud to announce that LØWÉN's collection of mascaras have all been approved by the organization as an allergy-friendly makeup product, and the first of its kind in Denmark. 

"We are very proud that our products have been approved by Astma-Allergi Danmark. It gives the consumers security which is one of our most important values as a brand. This is an amazing stamp of approval for us."  
Filip Løwén Nielsen, Co-founder of LØWÉN.