Løwén rebrands as Lavinde


Due to the great success of the brand, LØWÉN has chosen to rebrand themselves and go by the new name LAVINDE to seek new international opportunities. The Danish brand creates cosmetics of high quality with a reasonable pricing. LAVINDE, formerly known as LØWÉN, received the international allergy label, ‘The Blue Label’, in 2018 being the first cosmetics brand in Denmark to do so, and was also honored with a Danish Beauty Awards just one month later. Founders of LAVINDE, Cecilie Svendsen Vinde and Fillip Løwén Nielsen comments, “We are very proud of the incredible start our brand and products have experienced on the Danish market. The future strategy for LAVINDE will be to focus on developing more products, continuing to focus on even more Danish retailers as well as expanding to the Swedish, Norwegian, Finnish, German and Dutch market as they have shown great interest in our products.”

The brands’ existing products will get a new design, but the quality of the amazing mascaras and the eye makeup remover will be exactly the same we know and love! 

Terese Ask